Adrian Irwin and Paul May Parallax Solutions Ltd 9/11 North End Road London W14 8ST United Kingdom Email: Adrian.Irwin@parallax.co.uk
Multimedia applications have yet to make a significant bottom-line impact in the retail arena. Parallax's approach to the use of Multimedia at the Point of Sale (MMPoS) seeks to change this. The business relevance of MMPoS depends on its ability to deliver not just information, but also commercial transactions. The technical challenge is solved using an object-oriented, distributed architecture which clearly separates system responsibilities for maximum adaptability. Going beyond primary deployment issues, MMPoS creates the opportunity to align business and technical efforts in the drive towards integrating applications across the value-chain of a retailing operation.
Adrian Irwin has worked in the IT industry for over 15 years. During this time he has held a variety of management positions spanning systems development and IT strategy. Adrian is currently the Managing Director of Parallax Solutions Limited, an applications development and IT consultancy specialising in strategic technologies such as multimedia, Client/Server and Object Oriented technology.
Before joining Parallax Adrian worked for the Rover Group, where he was responsible for the strategy and delivery of Rover's new generation of dealer systems incorporating multimedia.