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Digital Library of the
European Council for Modelling and Simulation |
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Title: |
Multi-Agent Modeling And Simulation Of Consumer Behaviour Towards Payment System Selection |
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Authors: |
George Rigopoulos, John Psarras, Nikolaos V. Karadimas |
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Published in:
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(2006).ECMS
2006 Proceedings edited by: W. Borutzky, A. Orsoni, R. Zobel. European
Council for Modeling and Simulation. doi:10.7148/2006 ISBN:
0-9553018-0-7 20th
European Conference on Modelling and Simulation, Bonn,
May 28-31, 2006 |
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Citation
format: |
Rigopoulos, G., Psarras, J., & Karadimas,
N. V. (2006). Multi-Agent Modeling And Simulation Of Consumer Behaviour Towards Payment System Selection. ECMS 2006
Proceedings edited by: W. Borutzky, A. Orsoni, R. Zobel
(pp. 344-348). European Council for Modeling and Simulation. doi:10.7148/2006-0344 |
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DOI: |
http://dx.doi.org/10.7148/2006-0344 |
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Abstract: |
Digital retail
payments have evolved during the last years mostly due to technology
innovations. New actors enter the payments market, increase competition and threaten
banks’ dominance. Consumers’ behavior is critical within this context, since
they are the ones that will finally adopt or reject a payment innovation. In
this paper we propose a model of consumer behavior towards payment system selection based on multi-agent simulation. It is based
on a multi-agent platform that models consumers as intelligent agents and
formats their behavior according to rules extracted from past payments data,
experts’ knowledge and marketing research. Contributions from social science
and network economics also refine the agent’s behavior in order to simulate
accurately the domain. This paper presents the overall model and an initial
analysis of payments domain, defining major actors in the domain and their interpretation to agents. |
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