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Digital Library of the
European Council for Modelling and Simulation |
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Title: |
Phenomenal Trust Model |
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Authors: |
Arnostka Netrvalova, Jiri Safarik |
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Published in:
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(2009).ECMS
2009 Proceedings edited by J. Otamendi, A. Bargiela, J. L. Montes, L. M. Doncel
Pedrera. European Council for Modeling and
Simulation. doi:10.7148/2009 ISBN: 978-0-9553018-8-9 23rd
European Conference on Modelling and Simulation, Madrid, June
9-12, 2009 |
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Citation
format: |
Netrvalova, A., & Safarik,
J. (2009). Phenomenal Trust Model. ECMS 2009 Proceedings edited by J. Otamendi, A. Bargiela, J. L.
Montes, L. M. Doncel Pedrera (pp. 328-333). European Council for
Modeling and Simulation. doi:10.7148/2009-0328-0333 |
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DOI: |
http://dx.doi.org/10.7148/2009-0328-0333 |
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Abstract: |
The
paper deals with the phenomenal trust modelling.
Required terms as trust, trust types, trust values
and representation are mentioned. Fundamental description of phenomenal trust
formation is presented as a form of impersonal trust which
is complementary to interpersonal trust. Phenomenon is defined by the set of
its possible exclusive values. The model describes the trust of a subject to
particular value of a phenomenon. Proposed formula for phenomenal trust
formation covers the factors as product reputation, number
of recommendations of product, initial trust value of products and
trusting disposition of the subject. The behaviour
of trust evolution depending on particular factors is studied. |
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