|
Digital
Library of the European Council for Modelling
and Simulation |
Title: |
Determination Of Factors
Influencing The Decision On Purchasing Organic Food |
Authors: |
Walailak
Atthirawong |
Published in: |
(2017).ECMS 2017 Proceedings
Edited by: Zita Zoltay Paprika, Péter Horák, Kata Váradi, Péter Tamás
Zwierczyk, Ágnes Vidovics-Dancs, János Péter Rádics European Council for Modeling and Simulation. doi:10.7148/2017 ISBN:
978-0-9932440-4-9/ ISBN:
978-0-9932440-5-6 (CD) 31st European Conference on Modelling and
Simulation, Budapest, Hungary, May 23rd
– May 26th, 2017 |
Citation
format: |
Walailak
Atthirawong (2017). Determination Of Factors Influencing The Decision On
Purchasing Organic Food, ECMS 2017 Proceedings Edited by: Zita Zoltay
Paprika, Péter Horák, Kata Váradi, Péter Tamás Zwierczyk, Ágnes
Vidovics-Dancs, János Péter Rádics European Council for Modeling and
Simulation. doi: 10.7148/2017-0034 |
DOI: |
https://doi.org/10.7148/2017-0034 |
Abstract: |
Since
there has been a rising awareness about health, food safety and environmental
issues, the demand for organic food has grown rapidly among consumers.
However, information and profiling of consumers in Bangkok, which is the
capital of Thailand, are not yet well reported. As such, this study aims at
analyzing factors affecting consumers’ organic food purchase intention.
Cross-sectional data were carried out with the respondents in Bangkok through
questionnaires. Data were analyzed using a logistic regression model employed
to test the proposed hypotheses. The results revealed that education level
and attitude towards place had positively influenced consumer's decision in
buying organic food. Although the respondents had high score on attitude
about healthfulness and food safety towards organic food, it was found that
they had little knowledge about them. Evidence provided in this study could
be employed as a reference information for policy
makers and marketers regarding such issue. |
Full
text: |